As a business owner, you have the goal of getting your website on the first page of Google for your selected keywords as one of your top priorities. The only way that is going to happen is if you implement an SEO strategy into your digital marketing.
I would like to give you an in depth look at exactly how our SEO service can help your business by utilizing all of the methods to help Google find your website and, more importantly, find you to be an expert in your field and worthy of a top placement in their search results.
What is SEO?
SEO stands for search engine optimization and it is the process of optimizing your website with all of the proper factors so that Google sees what your page is about and sees you as the best source of the information provided.
SEO can be divided into two parts:
- On page SEO
- Off page SEO
Let’s take a look at each of them.
On Page SEO
On page SEO, as the name implies, is everything that you do on each web page in order to optimize the page for the search engines.
Here are some of the factors to consider.
- Use the keyword in the URL.
- Use the keyword in the title.
- Use the keyword in the meta description.
- Use the keyword throughout the post.
- Use images with the keyword in the alt text.
- Link to authority sites.
- Embed a YouTube video in your post.
- Each post should be at least 500 words.
- Link to other posts on your site.
These are just some of the on page SEO factors that we use to help rank your website on the first page of Google.
Now let’s look at off page SEO.
Off Page SEO
Off page SEO is everything that you can do to help optimize your website off of your web page and mainly comes down to building links back to your site. Google has shown that links to your site help to establish yourself as an authority.
There are many ways to build links back to your website and that is something that we specialize in.
Here are a few ways to build links.
- Guest posts
- Purchase links
- Broken link building
These are just a few of the methods that we use to build links to your website and establish you as an authority in your field.
This is the one area that most businesses struggle and is probably the most important.
Contact us at Atilom today and let us show you how our SEO service can help your business.