In this day and age it is difficult to comprehend a business succeeding without a well thought out internet presence. Your website is sometimes the first impression that a prospective client or customer gets of your business and we all know that you get only one chance at a first impression. Let me show you how our website design services can position your business as an expert in your field and create a lasting impression that will have your visitors coming back time and time again.
Perhaps the biggest misconception in website design is that your site should have lots of cool animations and special effects, but in reality, tests have shown that visitors are turned off by all the bells and whistles.
Most visitors like a clean look with lots of white space and dark text. They don’t like flash and popups and animations and the sort. Yet, almost every time we consult with a new client, they want to know if we can do all that sort of stuff. To which we reply, yes we can do it, but we do not recommend it if you want your website to be successful.
What are the Key Elements of Quality Website Design?
- When designing a website for any business, the first thing that must be considered is the ease of use for your visitors. Your website must be easy to navigate and your user must always know where they are and how to get back to where they came from. You have to be sure that your visitor can find exactly what they are looking for quickly and efficiently. We like to use a three tier hierarchy starting with the home page and never going deeper than two more levels.
- Speed is always an issue for user engagement, so you must have a lightly coded theme that loads quickly and efficiently. This is not only important for your readers, but is also a major ranking factor in the current Google algorithm. We have many themes to choose from that are lightning fast and reliable to ensure user and Google satisfaction.
- A website must be visually appealing and must use a color scheme that achieves your objectives. As mentioned above, dark text on a white backgound with lots of white space is the most visually attractive for the majority of visitors. Tests have shown that this pattern engages readers for the longest and makes it easy for them to consume your content.
- A high quality website that engages its readers is full of high quality images and video. We can’t stress enough how important this key element is. You should use enough relevant, high quality images on your website so that there is almost always an image on the screen helping to convey your message. Videos not only help your reader to consume more of your content, but they help with your rankings as well. Google loves to see YouTube videos embedded on websites and also uses the amount of time a visitor spends on your site as a ranking factor. Well, if the user sticks around to watch a video, that is a big plus in the Google ranking column.
These are just a few of the key elements of quality website design and we can help you implement these and more with an in depth strategy for your website design and marketing.
Contact us today for a closer look at our website design services and create lasting impressions of your business in your visitors minds.