In today’s business climate it is seemingly difficult to build a thriving, sustainable business without a strong, detailed social media marketing strategy for your company and employees to follow.
In today’s post we will take an in depth look at social media marketing solutions for small business and how you can use these solutions to help implement a social media marketing strategy for your business.
What is Social Media Marketing?
Social media marketing is the process of sharing content across multiple social media platforms for the purpose of creating engagement with your audience and encouraging sharing of the content in an effort to drive traffic and sales to your web properties.
The main idea is to create and share content that others will share, thereby increasing the number of eyes on your content and getting free exposure to potential clients or customers that are currently unaware of your business and your product or service.
Paid vs. Free Social Media Marketing
The best bang for your social media marketing buck would definitely be with the free version, however, social media platforms like facebook, Twitter, Pinterest and Linked In all have paid ad options that will put your marketing message in front of an amazingly targeted audience for very little budget.
Here at Atlom, we have extensive experience with paid social media marketing as well as free social media marketing and we would love to help your business get its message through to potential clients and customers.
Social Media Marketing Resources
There are too many social media marketing resources available to cover them all in one post, but we will list some of them here so that you can begin to see the complexity of establishing a social media marketing strategy and see why we can help.
We have found Canva to be the best place to create graphics to share on social media. If you don’t like Canva, you can try Piktochart. They both offer free options and are great for creating memes to share on facebook as well as images for your blog posts.
Both of the above websites can also be used to create infographics.
More on infographics in a minute.
Some other social media marketing resources that can make your job easier are websites that are designed to automate your posting. Some of the better ones are:
- Meet Edgar
Let’s take a second to discuss IFTTT because that is slightly different that the rest.
What is IFTTT?
IFTTT stands for If This Then That and it is a program that allows you to set up things that will automatically happen if something else happens.
For instance, If you publish a blog post, Then it will share the post on Facebook.
Or If you publish a blog post, Then it will tweet the post.
The possibilities are endless for this tool and stretch way beyond social media marketing.
I have a friend that has set up IFTTT with this recipe. By the way, they call these – If This Then Thats, recipes.
Anyway this friend of mine has it set up so that If it is going to rain, Then send a reminder to pack an umbrella!
She does this through a weather app and her Iphone reminders!
Imagine the possibilities!
Using Infographics in your Social Media Marketing
Infographics are quickly becoming all the rage in marketing today and with good reason. People love visual content and infographics are really only visual data.
More importantly, people love to share visual content and that is our main goal in creating infographics.
To get shares…
Probably the most important aspect of using infographics in your social media marketing is that the infographic has to be extremely high quality in order to get shared across the social media platforms, as well as on websites and blogs.
Unless you are a graphic designer and good at what you do, you should consider outsourcing the creation of your infographics.
Here at Atilom we have used Awesome Infographics and we are very happy with the results that we have gotten from them.
Once you have a high quality infographic, now comes the time to share it and get it distributed in as many places as you can.
There are both free and paid submission sites out there and you should utilize both.
You will get some benefits from the submission sites themselves in terms of backlinks and traffic, but the real benefit comes when others find your infographic on these sites and use it for their own blog post or website.
At which time, they will link back to your website.
Driving more links and more traffic!
And on and on…
You should definitely consider using infographics in your marketing campaigns.
Above is just a brief synopsis of the things to consider when planning a social media marketing strategy. As you can see, there is a lot to think about and a number of moving parts involved in a quality campaign.
For many business owners, there time is better spent elsewhere and as a result this portion of their business suffers.
Unfortunately, social media marketing is one of the most important aspects of a succesful business today and should not be neglected.
That is where we come in…
Let us create a customized social media marketing plan for your business today. This will allow you to focus on what you are good at, while we focus on what we are good at.
Contact us today to discuss your options for a high quality social media marketing strategy that will take your business into the twenty first century and beyond.